The mistake I see most often: businesses spend thousands on wall signs and window decals, then leave the floor blank. That's the one surface every single customer looks at without fail. Bottom line: floor graphics in Melbourne are printed, adhesive decals stuck directly onto flooring to guide customers, promote offers, or reinforce your brand. They're one of the cheapest ways to grab attention in a Melbourne retail space, and they work because people naturally look down while walking especially when checking their phones. Why Do Floor Graphics Actually Work? In my experience, floor graphics succeed because they're unexpected. Shoppers are...